Amazon Kindle: the Prius for Newspapers and Books
I’m loving my new Kindle but I’m really surprised that the Green aspect of the Kindle isn’t being emphasized more.
I was on a flight last week and was reading the NY Times via Kindle. No trees were harmed to bring me my morning news! The guy next to me had the NY Times in paper form. He kept looking longingly at my device as his ink-laden fingers kept getting blacker with each page turn. I suddenly felt like the Prius owner in the carpool lane. Moral superiority! Thanks Al Gore! Thanks Pope Benedict!
Amazon should hire Toyota’s advertising firm and figure out how they turned a compact car into the symbol of Green…. before Jobs does it with the launch of his competing iTablet device in 08.
